The turmoil that has rocked the tech sector over the past few years may have swept away more than a few big names and discredited a few widely held assumptions, but it also served to bring some fundamental business truths into sharp focus. Brands are built one customer at a time. Marketing isn’t the message. It’s about effectively delivering that message. Successful public relations is not measured by name recognition—it’s about getting the press and analyst community, your customers and partners to see the market through your eyes.

We at Quatrain have lived through our share of business cycles. We didn’t jump on any bandwagons during the dotcom boom, and we’re savvy enough to make sure that our clients steer clear of them now. There is no Quatrain special sauce, mojo or grand philosophy. What we offer are core public relations capabilities: strategic expertise, award-winning writing and content development, attentive account management and superior media and analyst outreach. And, we are very good at what we do.

Strategy
We don’t believe in flash-in-the-pan programs. Because each company is unique, every strategy is thoughtfully planned to deliver lasting success. Once we’ve developed a solid working knowledge of who you are and what you do, we can then bring to bear our many years in the trenches to formulate objectives and a concrete strategy to reach long term goals. Plan logistics are detailed from concept to roll out. We anticipate questions and work with your marketing team giving counsel at every step, from big picture company launch, down to timing on press releases, when and how to tell corporate news, and where to place key stories—we guide you to results.

Media Relations
In the minds of many, effective public relations is measured by ink. But effective press influences the right audience. The ultimate goal is to get the right editors, writers, analysts and pundits in your space to tell your story for you. Their influence speaks volumes and the impact translates to sales. Reaching your customers through media channels adds the greatest possible weight and authority to your vision, strategy and message. That’s how smart companies influence the debate, capture the high ground and move markets. At Quatrain, we’ve cultivated relationships with leading publications in technology and business press as well as business and financial/analyst firms. We know what stories they are working on, what angles are going to interest them and what will interest their readers. We create stories that make a difference, and that gets your story right where it’s needed.

Writing
Well written pitches, abstracts, presentations, white papers and press releases are essential for capturing mindshare and influencing markets. After all, public relations campaigns are largely targeted at editors, journalists, producers and industry analysts—all of whom make their living by the written word. The best way to reach this kind of audience is with plain English and clear writing, and that’s what we deliver at Quatrain. We excel at uncovering the telling detail, marshalling supporting statistics and laying out a strong, persuasive case.

Account Management
Effective public relations requires careful timing and consistent, responsive communication to ensure results. Quatrain account directors are dedicated to the ongoing flow of ideas and continually evaluate strategy and execution. Daily participation and routine updates help create innovative programs that get results. And the key to driving success is exacting follow through, with both clients and media. We are expert at carrying the message forward, and we don’t stop until the story is told. Through consistent and responsive direction we maintain effective program management to increase press momentum.